---
title: Consumer Research for Brand Strategy | Overskies Agency
description: Learn how Overskies can help you understand your consumers and your market and uncover valuable insights with our research services. Contact us today.
---
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# Research Services
## Facts > Assumptions = Results
A laser focus on your customer’s actual wants and needs should be the driving force behind all your marketing and advertising decisions.
Brand strategy and creative execution without research is like a road-trip without GPS: you might get there, but it’ll take way more time and money.
Instead, we leverage our research tech stack and consumer intelligence tools that give us access to over 240M consumers in North America to inform our creative decisions. These tools allow us to survey, poll and monitor your audience and the market, gaining valuable insights on everything that is important to making strategic decisions about branding, creative and messaging. Armed with this foundational knowledge, we can test strategic decisions before and after deployment.
That’s how Overskies’ research gets you to your destination faster, and in one piece.
### Hear What They're Saying
## What Makes Us Different
We combine the out-of-the-box thinking of a creative agency with the concrete, data-derived customer understanding of a research agency to produce data-backed creative services and content that simply work. We will provide you with valuable insights that can inform brand strategies and help you better connect with your customers, ultimately lowering your acquisition costs, and increasing your customer lifetime value.
## An Effective Brand Story Starts With Research
- We subscribe to a top-of-the-line consumer intelligence platform to gain insight into consumer trends and behaviors
- We perform interviews with internal and external stakeholders
- We conduct online surveys that are hyper-targeted to your specific audience
- We collect information through attitudinal, psychographic, and in-depth consumer research surveys
- We marry analytics with creativity to create targeted branding and marketing campaigns
- We utilize online focus groups
- When necessary, we’ll employ guerilla research and find ways to speak directly with the target where they shop and congregate
- We have a vetted partner network for more extensive market research initiatives
## Our Philosophy
Research informs everything. If it’s been a long time since you’ve checked in with real-world consumers, you could be using misplaced assumptions to guide your branding and marketing strategies. It’s all too simple to become biased about who you think your customer is, and what your market’s needs and trends are. At Overskies, we use accurate and actionable data and insights to drive every decision we make for your brand. This is what helps drive growth and profitability.
## What People Are Saying
"We have worked closely with Overskies to build a new business at Citizen. The smartwatch category required all new go-to-market materials. Understanding the marketplace, a different consumer and competitive set. Overskies has been extremely collaborative, nimble and easy to work with. With each new launch they have moved the needle on the product and Citizen's position in the market. They are a pleasure to work with."
**Jennifer Fink, VP Connected Devices**
Citizen
"Our partnership spans beyond work relations; Overskies has been the supportive friend that helps us get through the best of times and the worst of times. The team is always there to navigate new challenges, advise on upcoming trends, and produce high-quality work that reflects our brand. I feel comfortable approaching Overskies with any request and know they will be there from start to finish."
**Kelly Stefany, Marketing Manager**
Bulova
"We have worked closely with Overskies to build a new business at Citizen. The smartwatch category required all new go-to-market materials. Understanding the marketplace, a different consumer and competitive set. Overskies has been extremely collaborative, nimble and easy to work with. With each new launch they have moved the needle on the product and Citizen's position in the market. They are a pleasure to work with."
**Jennifer Fink, VP Connected Devices**
Citizen
"We have worked with Overskies on print collateral, social media assets, vehicle wraps, and everything in between. Our projects are always approached with enthusiasm, willingness, and determination to deliver a high-end final product that is on-brand and on budget. They are a valuable business partner that we return to year after year."
**Dennis Krupka, Jr., Sr. Manager of Art & Design**
Benjamin Moore
## OUR PROCESS
 Evaluate
- Discovering and listening
- Researching and analyzing
- Crafting a plan of action
.png) Create
- Crafting compelling and memorable stories
- Inspiring audiences to take action
- Creating lasting connections
.png) Activate
- Reaching your audience at the right time and the right place
- Monitoring campaign performance
- Optimizing in real time
## Let's Talk
We’d love to speak with you, which means we’ll be in touch right away.
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160 Summit Avenue, Suite 200
Montvale, NJ 07645
- (201) 587-1400
- hello@overskies.com[mailto:hello@thecsigroup.com](mailto:hello@thecsigroup.com)
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